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Over a decade of development and 6 billion dollars invested.

iqos

HEATING VS. BURNING

iqos
Heating tobacco, rather than burning it, may seem like a small change - but it redefines tobacco satisfaction. When you light a cigarette, the tobacco burns at more than 800°C at the tip, creating smoke and ash. IQOS heats tobacco to a temperature up to 350°C, releasing the true tobacco flavour and nicotine without burning the tobacco.

HEATED TOBACCO STICKS

IQOS
IQOS