Your first step toward better alternatives

Starting in April, inside the IQOS Boutique, adult smokers who are considering switching to IQOS have access to a specially designed experiential concept, created to ensure that their first encounter with the IQOS world is informative, personalized, and enjoyable.

The visit begins by entering a space carefully designed to foster a sense of trust, creating an environment where visitors can take their time to explore a different approach to enjoying their rituals. Familiar habits are viewed from a new perspective, with an emphasis on details that are revealed gradually and thoughtfully.

A particular focus of the experience is placed on adult smokers who are just considering becoming IQOS users. Through an individualized approach, visitors have the opportunity to receive clear and professional explanations of IQOS technology, how the devices are used, the available options, and the differences compared to conventional products.

Additional value to the overall experience is brought by a carefully curated coffee ritual, now enhanced with individually prepared flavored coffees, tailored to the personal preferences of each visitor. Coffee thus becomes an integral part of entering the IQOS world, accompanying the introduction to the technology and contributing to a feeling of comfort, attentiveness, and dedication to each individual. Future IQOS users can try coffees with menthol aroma, fruity notes, or those with caramel and an intense coffee flavor.

For adult smokers considering switching to IQOS, the IQOS Boutique offers an opportunity for a structured, personalized, and in‑depth introduction to the IQOS world—set in an environment that opens the door to better alternatives and a world without smoke and ash.