Meet the IQOS ILUMA i UNLOCK Limited Edition and win a trip to Parma

Shift gears and leave the smoke behind

Unlock 48 hours of pure adrenaline and win a weekend in Italy, featuring a driving experience on a racetrack and enjoyment of top-tier gastronomy in the epicenter of Italian cuisine.

From May 6 to May 31, by purchasing the IQOS ILUMA i UNLOCK Limited Edition or by recommeding a friend who is an adult smoker, you earn the UNLOCK badge in IQOS CLUB and a chance to win a unique experience in Italy.

You can look forward to driving premium cars on an unforgettable track where, under the expert guidance of professional instructors, you will learn how to control and master driving in different conditions. The experience is further enriched by indulgence in authentic Italian gastronomy.

From speed and precision on the track to the intense flavors of Parma - this is an experience that builds self-confidence and stays with you forever.

General Terms and Conditions apply.

You hear the engine roar on an Italian circuit and take on every curve with an experienced professional by your side. When the track cools down and the engines rest, the experience doesn't end. It shifts gears to Parma - where you will enjoy the region's bold flavours and rich gastronomic tradition.

How to participate if I am not yet an IQOS user?

How to participate if I am an existing IQOS user?

  1. Visit the nearest IQOS sales location or find IQOS ambassador in your city.

2. Play the game to confirm your participation, secure your spot at the elimination event, and receive an additional benefit. Shortly after, you will be contacted to confirm your attendance at an event in one of four cities: Banja Luka, Mostar, Tuzla or Sarajevo

3. At the event, you will have the chance to win 48 hours of premium driving.