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Tobacco enjoyment as it should be.

There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette like satisfaction without the cigarette like smell. IQOS is the better alternative to smoking cigarettes.
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A change in perspective is all it takes.


As humans, we move forward. And always find a better way. Together, we find amazing every day.
A change in perspective is all it takes. Welcome to the world of IQOS. Where things are simply amazing.
DISCOVER YOUR AMAZING

Better just got better.

Inspired by your feedback, designed around your needs and in one rhythm withyour way of enjoying tobacco.
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From our family to you.

The elegant and compact style of IQOS now provides two consecutive uses without any holder recharge.
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Here is our new IQOS 3 MULTI. Allowing for 10 back-to-back experiences without needing to charge; it's as easy as it gets.
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Classic, intuitive and easy to use, this device is perfect for all your tobacco enjoying moments.
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EVERY ELEMENT COUNTS

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Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists’ ingenuity that enabled us to develop HeatControl™ technology. HeatControl™ Technology heats tobacco up to 350°C, instead of burning it - like cigarettes, giving you the true taste of real tobacco. IQOS deliver the best when it comes to science and technology.
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IQOS 4

MAKE IT YOURS

Your IQOS is as much a reflection of your personality as you want it to be. Customize it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
CUSTOMIZE YOUR IQOS EXPERIENCE

Designing a smoke-free future

After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
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