Changing your mind could
change your world.
Forever committed to a smoke-free world.

New IQOS ILUMA i PRIME

4 new advanced features added:
Touch Screen
Pause Mode
FlexPuff
FlexBattery
Do not use IQOS ILUMATM and tobacco sticks with previous IQOSTM generations, as this may cause damage to your device. Do not ingest or disassemble tobacco sticks. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
Hard to choose?
Compare the IQOS range to see which device is right for you.
New

IQOS ILUMA i PRIME

Our most refined, intelligent device.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Buy now
New

IQOS ILUMA i

For a flexible and effortless experience.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Buy now
Compact and seamless experience.
New

IQOS ILUMA i ONE

Compact and seamless experience.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
20 consecutive uses
Buy now
*Only available in Performance Mode when pause is not activated.
IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA™ and SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. Visit

Important information

This product is not risk-free and delivers nicotine, which is addictive. For adult use only.