A change in perspective is all it takes.
As humans, we move forward and always find a better way. Together, we find amazing everyday.
A change in perspective is all it takes. Welcome to the world of IQOS, where things are simply amazing.
DISCOVER YOUR AMAZING A change in perspective is all it takes. Welcome to the world of IQOS, where things are simply amazing.
OFFER FOR YOU
Tougher, faster, better. Contemporary design, improved functionality, wide range of customisation options..quite literally our best IQOS ever.
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Tobacco enjoyment as it should be.
There's no shortage of reasons to love your IQOS. IQOS has real tobacco, free from fire, ash and smoke and delivers cigarette-like satisfaction without the cigarette-like smell. IQOS is the better alternative to smoking cigarette.
IQOS 3 IS HEATING UP
Our best IQOS ever has arrived. IQOS 3 - with its new compact and ergonomic design, take a moment to learn about our new IQOS ProtectPlus™ System - redefined protection and reliability for your IQOS.
Discover IQOS 3
The IQOS 3 - tougher, faster, better. We would also like to introduce our new IQOS 3 MULTI. The wait is over. Allowing for 10 back-to-back experiences without needing to charge; it’s as easy as it gets.
Discover IQOS 3 MULTI
Every element counts.
Behind each IQOS device are years of scientific research and technological expertise. It was our dream and our team of scientists' ingenuity that enabled us to develop HeatControl Technology. HeatControl Technology heats tobacco up to 350 C, instead of burining it - like cigarettes, giving you the true taste of real tobacco. IQOS deliver the best when it comes to science and technology.
MAKE IT YOURS
Your IQOS is as much a reflection of your personality as you want it to be, so have some fun with it. Customise it to match your style or make a bold statement, dress it up in a variety of design combos — whatever you choose, bring your true colors to your IQOS experience.
CUSTOMISE YOUR IQOS 
Designing a smoke-free future
After thousands of years of burning tobacco, we have made it our mission to give adult smokers who would otherwise continue to smoke, access to better alternatives.
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- THIS CHANGES EVERYTHING
- OFFER FOR YOU
- BENEFITS OF IQOS
- IQOS 3 IS HEATING UP
- IQOS SCIENCE AND TECHNOLOGY
- MAKE IT YOURS
- Designing a smoke-free future