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WHAT IS IQOS?

IQOS is innovative alternative to traditional smoking.


IQOS BLACK

IQOS is innovative alternative to traditional smoking.


Heat is at the heart of it all. Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco.
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ABOUT US

IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio. But tomorrow looks different. Innovation is in our blood – it all started with a dream to replace cigarettes with better alternatives. We found the best scientists, invested over 6 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 7.3 million IQOS users worldwide, each having successfully switched to IQOS.
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HOW IQOS WORKS

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State of the art technology and pioneering science is the backbone of IQOS. We knew it would take a huge advancement to begin changing the future of tobacco enjoyment. And with IQOS, we’ve achieved just that. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco – no flame, no smoke, no ash, no fuss.

OUR IQOS FAMILY

Tougher, faster, better. Contemporary design, improved functionality, wide range of customisation options. Quite literally, our best IQOS ever.
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Our all-in-one pocket-size solution.
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Classic, intuitive and user-friendly.
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IQOS BENEFITS

Changing the traditional smoking experience for the better is our priority. And the benefits of IQOS speak volumes – no fire, no smoke, no ash and less smell.
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IQOS BENEFITS