Free IQOS test drive for 15 days.

IQOS - Heated Tobacco.​

Real alternatives. Real satisfaction.

Real advanced alternatives to smoking that bring you taste satisfaction and less risk compared to cigarettes.

We choose better together.
IQOS je bolji izbor od nastavka pušenja.
*Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F). *Source: Average reductions (95% for IQOS with tobacco sticks) in the levels of a range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette. See Important Information.

Important information: IQOS is not risk-free.

IQOS is not risk-free. For adult use only.

IQOS ostavlja manje postojanog mirisa na prstima, kosi i odjeći u poređenju sa cigaretama.

We IQOS because…​
Discover why millions of adult smokers around the world have switched to IQOS.*​​
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Source: Status as of July 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.​​

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.​
IQOS ORIGINALS DUO
The iconic two-piece format has now evolved to provide more choice with new, vibrant colors.
Order Now
Try IQOS for free.
New customer? Try any IQOS for 15 days. Then decide.
Try Now
More to discover with myIQOS​
Care you can count on.

Privileges to inspire you.​
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Loyalty rewards
Earn points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.