What is
heated tobacco?

Heated tobacco is an alternative to smoking. It's real tobacco, just heated instead of burnt. That's why heated tobacco doesn't produce smoke or ash.
How does IQOS heated tobacco work?
IQOS heated tobacco devices use advanced technology to heat specially designed SMARTCORETM sticks at a lower temperature than cigarettes, avoiding combustion. Since the tobacco doesn’t burn, IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.*
More about IQOS science
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine.

See Important Information.

 

How to use our heated tobacco technology
When you insert a SMARTCORE™ stick into your IQOS ILUMA device, the SMARTCORE™ technology inside cleverly heats the stick from its core without burning it. This controlled process releases the taste of real tobacco and provides cigarette-like satisfaction for up to 6 minutes or 14 puffs (whichever comes first).
Based on clinical studies, aerosol chemistry, and satisfaction level declarations from 600 adult consumers in Japan, 2022.
SMARTCORE INDUCTION
The IQOS ILUMA range brings the latest advancements in Heat Not Burn technology, powered by an innovative SMARTCORE INDUCTION system. This technology allows IQOS ILUMA devices to deliver a heated tobacco experience through the expertly crafted SMARTCORE INDUCTION SYSTEM, featuring a central metal heating element within the SMARTCORE™ STICK. The innovative setup ensures effortless insertion and removal of the stick, leaving no tobacco residue and eliminating the need to clean the heating chamber. With its advanced design, the induction heating system simplifies the heated tobacco experience like never before.
Learn more about the technology behind the IQOS ILUMA.
Explore the IQOS ILUMA i range.
IQOS ILUMA i PRIME
Aspen Green
Our most refined, intelligent device.​
IQOS ILUMA i
Terracotta
For a flexible and effortless experience.​
IQOS ILUMA i ONE
Violet
Compact and seamless experience.

A better alternative to continued
smoking.

Curious?

Unlock the benefits of IQOS heated tobacco
Real tobacco taste
By heating the tobacco, instead of burning it like conventional cigarettes, you get to experience the real taste of tobacco, without smoke or ash.
Less harmful chemicals than cigarettes
By heating tobacco, instead of burning it, IQOS emits 95% less harmful chemicals compared to cigarettes.*
No smoke. No ash.
Unlike cigarettes, IQOS does not burn tobacco and therefore produces no smoke.
Shop IQOS ILUMA devices
Important information: This does not necessarily equal a 95% reduction in risk. IQOS ILUMA is not risk-free.
*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See

Important Information.

 

Heated tobacco experience
Wondering why IQOS heated tobacco is a better alternative to cigarettes?
IQOS is a better choice than continued smoking as it emits 95% less harmful chemicals compared to cigarettes.*

*“95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information.
IQOS heated tobacco vs vaping
IQOS devices gently heat real tobacco, without combustion, to release a nicotine-containing vapour, preserving the authentic taste of tobacco. In contrast, vaping involves the vaporisation of e-liquids, which may contain nicotine but do not contain tobacco.

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