IQOS - Heated Tobacco.​

Real alternatives. Real satisfaction.

Real advanced alternatives to smoking that bring you taste satisfaction and less risk to your health than continuing to smoke*. The all-new IQOS ILUMA re-thinks the rules of heating tobacco.

A better choice.
IQOS produces 95% less harmful ingredients compared to cigarette smoke*.
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Important information: This does not necessarily mean a 95% reduction in risk.*"95% less" represents an average decrease in the level of a whole range of harmful ingredients (excluding nicotine) compared to the smoke of a reference cigarette (3R4F).

Feel the difference.
IQOS doesn't burn, it heats real tobacco, but it doesn't create tobacco smoke.
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IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.

Come closer.
IQOS leaves less smell on fingers, hair and clothes compared to cigarettes. As IQOS produces less unpleasant smell than cigarettes, it is less likely to bother the people around you.
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Important information: IQOS is not risk free.

We IQOS because…​
Discover why millions of adult smokers around the world have switched to IQOS.*​​
IMPORTANT INFORMATION: IQOS is not risk-free and delivers nicotine, which is addictive. For adult use only.
*Source: Status as of July 2021. Exclusive Heat-Not-Burn users that are using HeatSticks for more than 70% of their past 7 days consumption. PMI Financials or estimates, IQOS user panels and PMI Market.​​

**Although IQOS does not produce tar, IQOS is not risk-free, and provides nicotine which is addictive.​

Important information: IQOS is not risk-free. It provides nicotine, which is addictive.

*Source based on the totality of evidence available for IQOS in comparison with continuing to smoke.
Simple ways to get started
Simple ways to switch
Ask a friend, IQOS user, for a referal code and get a discount on your first device purchase.
More to discover with our Services and privileges ​
Care you can count on.

Privileges to inspire you.​
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS. ​
Loyalty rewards
Earn points for member offers, device upgrades and exciting benefits.
Peace of mind
Accidental damage cover, rapid replacement and international assistance.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.