IQOS is the combination between science, technology and vision.
The science and vision behind IQOS
IQOS is the combination between science, technology and vision.
When a cigarette is lit, the tobacco burns at temperatures of around 600°C. This burning process generates smoke and ash; when a smoker takes a puff, the temperature rises above 800°C at the burning tip.
Cigarette smoke is a complex mixture of over 6000 chemical substances, around 100 of which have been to linked smoking-related diseases by public health authorities.
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When a cigarette is lit, the tobacco burns at temperatures of around 600°C. This burning process generates smoke and ash; when a smoker takes a puff, the temperature rises above 800°C at the burning tip.
Cigarette smoke is a complex mixture of over 6000 chemical substances, around 100 of which have been to linked smoking-related diseases by public health authorities.
DiscoverIQOS HeatControl™ Technology heats tobacco to a lower temperature (less than 350°C), ensuring that combustion does not occur. Because there is no combustion, IQOS does not produce smoke. It generates a tobacco vapor that brings you a high-quality tobacco taste experience with 95% less harmful chemicals compared to cigarettes.
Indoor Air Quality (“IAQ”) refers to the air quality inside buildings, generally based on the principle of ensuring the health and comfort of the occupants. Temperature, humidity and contaminants are some of the factors that can affect the indoor air quality. But, human presence and activities such as cooking, cleaning or smoking have been proven to have considerable impact.
To enhance our knowledge and understanding the impact of IQOS on indoor air quality we conducted studies simulating “real-world” conditions in an environmentally controlled room. Our testing methods are validated, and ISO accredited.
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Indoor Air Quality (“IAQ”) refers to the air quality inside buildings, generally based on the principle of ensuring the health and comfort of the occupants. Temperature, humidity and contaminants are some of the factors that can affect the indoor air quality. But, human presence and activities such as cooking, cleaning or smoking have been proven to have considerable impact.
To enhance our knowledge and understanding the impact of IQOS on indoor air quality we conducted studies simulating “real-world” conditions in an environmentally controlled room. Our testing methods are validated, and ISO accredited.
Learn MoreOur study shows that, because IQOS does not burn tobacco and it does not generate smoke it does not negatively impact indoor air quality. This means that the few compounds we nevertheless detected were found at very low concentrations and far below the maximum exposure levels defined in existing air quality guidelines.
Our studies show that the satisfaction of those who switched completely to IQOS is comparable to that of those who continued to smoke cigarettes*. Discover more about our scientific assessment journey
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Our studies show that the satisfaction of those who switched completely to IQOS is comparable to that of those who continued to smoke cigarettes*. Discover more about our scientific assessment journey
Discover*3-month clinical study conducted in US and Japan with 160 adult smokers each, under near real-world conditions.
