IQOS ILUMA breakthrough technology.

Meet next level innovation with IQOS ILUMA.

Technology for your seamless experience.

With the help of a few technological breakthroughs, the all-new IQOS ILUMA minimizes your efforts, while allowing you seamless experience.
IQOS ILUMA’s new SMARTCORE INDUCTION SYSTEM™ is completely bladeless, with easy tobacco stick insertion. The metal heating element heats the tobacco from within the tobacco stick, using induction. So, the tobacco is heated, instead of being burned.
IQOS ILUMA™ is designed to be used only with tobacco sticks specially designed for IQOS ILUMA devices. Do not use IQOS ILUMA™ and tobacco sticks specially designed for IQOS ILUMA devices with previous IQOS™ generations, as this may cause damage to your device.
Do not ingest or disassemble tobacco sticks specially designed for IQOS ILUMA devices. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.
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Next level technology

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Next level forward
Our most refined and advanced device ever. Bladeless. Clean. Effortless. Styled to the last detail.
Familiar Design. Enhanced experience.
Known and loved design. Bladeless, clean, effortless.
Clean and enhanced, next level tobacco experience.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.