Introducing
New IQOS ILUMA i

When each moment is a me moment. Curious?
Discover different
The IQOS ILUMA series introduces innovative features such as Pause Mode, FlexPuff, and FlexBattery. Curious? Follow the links for more details and how to use tips.
New IQOS ILUMA i PRIME
Smart on the inside, elegant on the outside. IQOS ILUMA and PRIME come in a new design that uses anodized aluminum combined with a refined texture wrap. It's available in four colors and can be customized with unique accessories offering you hundreds of ways to express yourself.
IQOS ILUMA i
Be in touch with
just a touch.
Curious?
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IQOS ILUMA i ONE
Seamless pleasure. All in ONE.
Enjoy 20 consecutive uses per charge, so you can enjoy your experience whether you're at home, or on the go.
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Hard to choose?
Compare the IQOS range to see which device is right for you.
New

IQOS ILUMA i PRIME

Our most refined, intelligent device.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Buy now
New

IQOS ILUMA i

For a flexible and effortless experience.​

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
Up to 3 consecutive uses*
Buy now
Compact and seamless experience.
New

IQOS ILUMA i ONE

Compact and seamless experience.

Touch Screen
Pause Mode
FlexBattery
FlexPuff
Autostart
20 consecutive uses
Buy now
*Only available in Performance Mode when pause is not activated.
SMARTCORE INDUCTION SYSTEM™ technology
Innovative SMARTCORE INDUCTION SYSTEM™ heats tobacco. Without ash and smoke, with less unpleasant odors than cigarettes without the need to clean the device after use.

Frequently asked questions

IQOS news

IQOS ILUMA™ is designed to be used only with SMARTCORE STICKS™. Do not use IQOS ILUMA™ and SMARTCORE STICKS™ with previous IQOS™ generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKS™. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children.

Important information

This product is not risk-free and delivers nicotine, which is addictive. For adult use only.