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In-store guided trials, device lending, guidance and support.
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Try IQOS your way
We will send you the selected IQOS device to your address, with free shipping
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Keep or return device
Simply buy your device or return it for free within 15 days of finishing your trial.
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Get all round support from the moment you choose IQOS.
We choose better together.
Home is where the smoke isn’t.
IMPORTANT INFORMATION: it does not necessarily equal 95% reduction in risk. IQOS ILUMA is not risk-free.

* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.COM

*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
Which IQOS ILUMA to try?
Enjoy a clean, bladeless experience with IQOS ILUMA.
IQOS ILUMA ONE pocket-sized, ideal on-the-go.

Next level technology

IQOS Testimonial
Ever since I switched to IQOS I’m more than happy with it, at least to say.
IQOS user

Try before you buy.

Enjoy the IQOS ILUMA experience for 15 days free from the comfort of your own home.

Helpful Information

Discover IQOS.

It's time to make a change. To become part of a global IQOS community. To join more than 28.6 million smokers across the globe who've already made the switch to IQOS.*
*PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of February 2024. IQOS users for whom PMI heated tobacco sticks represent at least 5% of their daily tobacco consumption over the past 7 days.