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Try IQOS your way
We will send you the selected IQOS device to your address, with free shipping
Keep or return device
Simply buy your device or return it for free within 15 days of finishing your trial.
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We choose better together.
Home is where the smoke isn’t.
IQOS ILUMA emits 95% less harmful chemicals compared to cigarettes.*
IMPORTANT INFORMATION: it does not necessarily equal 95% reduction in risk. IQOS ILUMA is not risk-free.
* “95% less” represents the average reduction in levels of the 9 chemicals recommended for reduction in cigarette smoke by the World Health Organization, which do not include nicotine. See Important Information on IQOS.COM
Unlike cigarettes, IQOS ILUMA does not burn tobacco and therefore produces no smoke.
IMPORTANT INFORMATION: IQOS ILUMA is not risk-free.
Most smokers who switch to IQOS completely quit cigarettes.*
*Source: PMI Financials or estimates, IQOS user panels and PMI Market Research.
It's time to make a change. To become part of a global IQOS community. To join more than 28.6 million smokers across the globe who've already made the switch to IQOS.*
*PMI Financials or estimates (excluding Russia and Ukraine), IQOS user panels and PMI Market Research. Status as of February 2024. IQOS users for whom PMI heated tobacco sticks represent at least 5% of their daily tobacco consumption over the past 7 days.