Own your moment.
One touch ahead.

Curious?

New IQOS ILUMA i launching on

04.07.2025.

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Be among the first to get the new IQOS ILUMA i series

Leave your details and we’ll let you know when the series is available to buy.

Our new IQOS ILUMA i series coming soon.

Get ready to enhance your heated tobacco experience, discover new ways to customize, pause, and cherish your moments with our latest innovation.

IQOS ILUMATM is designed to be used only with SMARTCORE STICKSTM. Do not use IQOS ILUMATM and SMARTCORETM STICKS with previous IQOSTM generations, as this may cause damage to your device. Do not ingest or disassemble SMARTCORE STICKSTM. This product contains a sharp metal part which can cause serious injury if swallowed. Keep out of reach of children. Visit

important information.

This product is not risk-free and delivers nicotine, which is addictive. For adult use only.