27/09/2026
Think you've seen everything? Take another look.
Right now, somewhere on the IQOS website, an IQOS ILUMA i PRIME Remix Limited Edition could be hiding. Over the next five days, a new hidden location will appear each day, giving you a unique opportunity to put your attention to detail and quick reflexes to the test.
The concept is simple, but challenging.
Each day throughout the activation period, one device will be hidden in a different location across the IQOS website. There are no clues pointing directly to it. You'll need to explore, browse through pages, and pay close attention to the details.
Once you find the hidden device, simply click on it to discover whether that day's prize is still available.
One of the most exciting aspects of the Treasure Hunt is that the device changes location every day. Once the daily prize has been found and claimed, the hunt for that day is over.
But don't worry. A brand-new hunt begins the following day, in a completely different location.
Some things are hidden in places most people never notice.
If you believe you have a sharp eye for detail and can spot what others miss, it's time to put your skills to the test.
The hunt is open. The location is hidden. And the next winner could be you.
Start your search and find the hidden IQOS device before anyone else.