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What is heated tobacco?

IQOS Heat-not-burn products heats tobacco instead of burning it for tobacco taste with no fire, no ash and less smell than cigarettes. Read on to find out more about heated tobacco.

What is heated tobacco?

Currently, there are two IQOS devices available. IQOS has two main components – a holder and a charger. The second type of device is an integrated, all-in-one device which combines the holder and the charger. IQOS is for adults who would otherwise continue to smoke or use other nicotine products.

Within the first category is our most advanced IQOS device yet, the IQOS 3 DUO. The IQOS 3 DUO holder provides two consecutive experiences without the need to recharge the holder and 20 tobacco experiences overall before the need to recharge the pocket charger; it’s equipped with our fastest charging holder to date (only 1 minute and 50 seconds to the first use) and comes with over 1000 customization options thanks to our wide range of IQOS accessories.

The IQOS 2.4 Plus is our classic, yet revolutionary heat-not-burn device. It features an intuitive, user-friendly design and offers 20 experiences in one charge of the pocket charger.

Compare all IQOS devices

How do IQOS heat-not-burn devices work?

All IQOS heat-not-burn devices work in the same way: first, insert the heatstick into the holder. Next, push a button to turn on the heater and then draw on the heatstick. Once the heatstick is finished, simply remove it from the holder and dispose of it.

Our commitment to high quality

Explore the IQOS 3 DUO Device