TOGETHER. FORWARD.​ Our movement to participate.

There’s nothing quite like the feeling of belonging. Being closer to those who matter the most.
IQOS 3 DUO

It's about belonging. 

With IQOS you can enjoy more of these moments. Where everyone feels the same warmth, but no one feels the need to say it. ​
Let’s celebrate this collective progress. The spirit of togetherness, and our shared support for one another.
I IQOS because…
Testemonijali IQOS korisnika

Better choices are worth sharing with friends

Be the change. Register to get a referral code for an adult friend who smokes to redeem at check out on IQOS.com. Help your adult smoking friends start their smoke-free journey today. ​

IQOS emits less harmful chemicals than cigarettes

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes. *
IMPORTANT INFORMATION: This does not mean a 98% reduction in risk. IQOS is not risk-free, and delivers nicotine which is addictive.
*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

Try IQOS​

Try an IQOS device at home for 15 days and discover the taste of real tobacco heated, not burned.