More than color.

Buy your first IQOS ILUMA i device and automatically get a chance to win one of 5 incredible dreams.
How can I take part?
Depending on whether you don’t have an IQOS device yet or you’re already a user, check the steps you need to complete to win one of 5 dreams.

Terms of use

Don’t have a device? Buy your first IQOS ILUMA i, choose a dream, and qualify instantly.
After purchasing the device, follow our communication, choose your dream, and get ready for the qualification game.
Buy now
Already have a device?
Make 3 successful referrals between 01.01.2026 and 30.04.2026, follow our communication, and get ready for the qualification game for your chosen dream.
Refer
After purchasing the device or completing 3 successful referrals, you move on to the second step:
Choose the dream adventure you want and compete for a chance to make that dream come true between 23.03. and 30.04. Each user can participate in only one game and has 3 attempts.

More information about participation dates and adventure dates can be found at the top of the page and in the Terms of use.

Time left to participate for a chance to win one of 5 Electric Dreams.
00
Days
00
Hours
00
Minutes
00
Seconds
Buy your first IQOS ILUMA i device, in any color, and automatically qualify for a chance to win one of 5 incredible rewards.
Terms and conditions apply.
IQOS ILUMA i PRIME Electric Purple
Our most advanced device yet now in a new colour.
IQOS ILUMA i Electric Purple
Flexible and modern device.
IQOS ILUMA i ONE Electric Purple
Compact and all-in-one device.
Frequently asked questions
If you are not yet a user, you need to purchase an IQOS device and you will automatically qualify for the game of your choice. As an existing user, you need to make 3 successful referrals in the period from 01.01.2026 to 30.04.2026, after which you will automatically qualify for the game of your choice.
No, as a new user you do not need to buy the Electric Purple color. Any device color qualifies you automatically for the game of your choice.
After purchasing your first device (for new users) or after completing 3 successful referrals (for existing users), you will receive a Viber message with a link where you can choose the adventure you want to participate in. Once you select your adventure, within 24 hours you will receive a second Viber message with a link that will take you to IQOS Club, where the game for your chosen adventure will be available.
After purchasing the device or after completing 3 successful referrals, you will receive a Viber message with the first link, where you can choose your adventure. Once you make your selection, you will receive a second Viber message with a link that will take you to the game for the adventure you selected.
Each user, once meeting the contest requirements, can participate 3 times in the selected game. More information is available at the top of the page and in the Participation Terms.
After the competition closes, you will be notified within 5 business days if you have won any of the prizes.
If you need additional information, call us at 0800 212 12.
This product is not risk-free and delivers nicotine, which is addictive. For adult use only.